Antonio D'Anna

Digital Transformation & Process Optimization Digitale Transformation & Prozessoptimierung Trasformazione Digitale & Ottimizzazione dei Processi

I turn business needs into digital products that deliver real value. From strategy alignment and roadmap definition through solution design, process optimization, and delivery to change management — bridging the gap between strategy and technology to make things actually happen. Ich verwandle Geschäftsanforderungen in digitale Produkte, die echten Mehrwert liefern. Von der strategischen Ausrichtung und Roadmap-Definition über Lösungsdesign, Prozessoptimierung und Delivery bis hin zum Change Management — als Brücke zwischen Strategie und Technologie, damit Dinge wirklich passieren. Trasformo le esigenze del business in prodotti digitali che generano valore concreto. Dall'allineamento strategico e definizione della roadmap, al solution design, ottimizzazione dei processi e delivery, fino al change management — facendo da ponte tra strategia e tecnologia per trasformare le idee in risultati concreti.

Contact me Kontakt Contattami +41 79 846 20 68 LinkedIn →

Services Leistungen Servizi

IT Strategy & Project Portfolio ManagementIT-Strategie & Projekt-PortfoliomanagementIT Strategy & Project Portfolio Management

Aligning technology investments with business objectives. Roadmap definition, OKR frameworks, portfolio prioritization. Steering complex transformation initiatives across cross-functional teams. Agile, waterfall and hybrid methodologies adapted to context.Technologieinvestitionen mit Unternehmenszielen in Einklang bringen. Roadmap-Definition, OKR-Frameworks, Portfolio-Priorisierung. Steuerung komplexer Transformationsinitiativen über cross-funktionale Teams. Agile, Wasserfall und hybride Methoden, angepasst an den Kontext.Allineamento degli investimenti tecnologici con gli obiettivi di business. Definizione di roadmap, framework OKR, prioritizzazione del portfolio. Guida di iniziative di trasformazione complesse su team cross-funzionali. Metodologie agile, waterfall e ibride adattate al contesto.

Business ArchitectureBusiness-ArchitekturBusiness Architecture

Assessment of current-state architecture and solution design of target-state blueprints. Mapping business capabilities to technology, defining data flows, and ensuring solution alignment with strategic goals.Bewertung der Ist-Architektur und Lösungsdesign von Ziel-Blueprints. Business Capabilities auf Technologie abbilden, Datenflüsse definieren und Lösungsausrichtung an strategischen Zielen sicherstellen.Assessment dell'architettura attuale e solution design dei blueprint target. Mappatura delle capability di business sulla tecnologia, definizione dei flussi dati e allineamento delle soluzioni agli obiettivi strategici.

Process Analysis & AutomationProzessanalyse & AutomatisierungAnalisi Processi & Automazione

Designing processes, identifying bottlenecks, redesigning workflows, implementing automation tools to reduce friction and manual effort.Prozesse gestalten, Engpässe identifizieren, Workflows redesignen, Automatisierungstools implementieren, um Reibung und manuellen Aufwand zu reduzieren.Design dei processi, identificazione di colli di bottiglia, riprogettazione dei workflow, implementazione di tool di automazione per ridurre le frizioni e lo sforzo manuale.

Post-Merger IT IntegrationPost-Merger IT-IntegrationIntegrazione IT Post-Merger

Harmonizing systems, platforms and processes after M&A events. Legacy phase-out, architecture rationalization, team alignment.Harmonisierung von Systemen, Plattformen und Prozessen nach M&A. Legacy-Phase-out, Architekturrationalisierung, Team-Ausrichtung.Armonizzazione di sistemi, piattaforme e processi dopo operazioni di M&A. Phase-out legacy, razionalizzazione architetturale, allineamento dei team.

Experience Erfahrung Esperienza

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2026 — Present

Zürich

Independent Digital Transformation ConsultantUnabhängiger Berater für Digitale TransformationConsulente Indipendente in Digital Transformation

2020 — 2026

Swisscom Directories AG (localsearch)
Zürich

Head of Enterprise SolutionsHead of Enterprise SolutionsHead of Enterprise Solutions

Direct report to CSO (prev. CTO). Leading a team of 5 across Business Architecture, IT Strategy, and Project Portfolio Management.Direktberichterstattung an CSO (vormals CTO). Leitung eines Teams von 5 Personen in Business Architecture, IT-Strategie und Portfolio-Management.Riporto diretto al CSO (precedentemente al CTO). Guida di un team di 5 in Business Architecture, IT Strategy e Portfolio Management.

Defined and executed multi-year IT Roadmap aligned to company OKRsMehrjährige IT-Roadmap in Einklang mit Unternehmens-OKRs definiert und umgesetztDefinizione ed esecuzione della IT Roadmap pluriennale allineata agli OKR aziendali
Managed enterprise-wide project portfolio, bridging Business Process Owners and ITUnternehmensweites Projektportfolio verwaltet und Business mit IT vernetztGestione del portfolio progetti enterprise, facendo da ponte tra Business Process Owner e IT
Led enterprise architecture decisions for platform migrations and modernizationEnterprise-Architekturentscheidungen für Plattformmigrationen und Modernisierung geleitetGuidato le decisioni di architettura enterprise per migrazioni e modernizzazione delle piattaforme

2018 — 2020

Swisscom Directories AG (localsearch)
Zürich

Salesforce Product Manager / Team LeaderSalesforce Produktmanager / Team LeaderSalesforce Product Manager / Team Leader

Application Owner for CRM, Sales and Operations platforms. Led internal Salesforce Competence Center with 10 FTEs.Application Owner für CRM-, Sales- und Operations-Plattformen. Leitung des internen Salesforce Competence Centers mit 10 Mitarbeitern.Application Owner per piattaforme CRM, Sales e Operations. Guida del Salesforce Competence Center interno con 10 FTE.

Directed multi-year CRM migration to integrated Salesforce ecosystem (Sales Cloud, Service Cloud, CPQ, Experience Cloud)Mehrjährige CRM-Migration zu Salesforce-Ökosystem (Sales Cloud, Service Cloud, CPQ, Experience Cloud) geleitetGuidato la migrazione CRM pluriennale verso l'ecosistema Salesforce (Sales Cloud, Service Cloud, CPQ, Experience Cloud)
Designed solution architecture spanning Lead Management, Sales, Operations, Fulfillment and Customer CareLösungsarchitektur für Lead Management, Sales, Operations, Fulfillment und Customer Care entworfenProgettata architettura della soluzione su Lead Management, Sales, Operations, Fulfillment e Customer Care

2013 — 2018

Everis (now NTT Data)
Rome

Senior Business Consultant · Solution Team LeaderSenior Business Consultant · Solution Team LeaderSenior Business Consultant · Solution Team Leader

Business Analysis and digital transformation consulting across Europe. Key engagement: 4+ year multi-country CRM Migration for British Telecom (Siebel → Amdocs).Business-Analyse und Digitalberatung in ganz Europa. Hauptprojekt: 4+ Jahre CRM-Migration für British Telecom (Siebel → Amdocs), mehrere Länder.Analisi di business e consulenza sulla trasformazione digitale in Europa. Progetto chiave: migrazione CRM multi-paese per British Telecom (Siebel → Amdocs) di 4+ anni.

Progressed from functional analyst to team leader within the same programmeVom Functional Analyst zum Team Leader innerhalb desselben Programms aufgestiegenCrescita da analista funzionale a team leader all'interno dello stesso programma
Coordinated IT requirements lifecycle on CRM from gathering to UATIT-Anforderungslebenszyklus im CRM von der Erhebung bis zum UAT koordiniertCoordinato il ciclo di vita dei requisiti IT del CRM dalla raccolta fino all'UAT

Key Projects Schlüsselprojekte Progetti Chiave

IT Zielbild

localsearch · 2018–2021

2-year enterprise transformation: full migration and phase-out of legacy systems to Salesforce ecosystem (Sales Cloud, Service Cloud, CPQ, Experience Cloud, Pardot) across Lead Management, CRM, Sales, Operations, Fulfillment, Customer Care and Billing.2-jährige Enterprise-Transformation: vollständige Migration und Ablösung von Legacy-Systemen auf Salesforce-Ökosystem. Bereich: Lead Management, CRM, Sales, Operations, Fulfillment, Customer Care und Billing.Trasformazione enterprise di 2 anni: migrazione completa e phase-out dei sistemi legacy verso l'ecosistema Salesforce nelle aree Lead Management, CRM, Sales, Operations, Fulfillment, Customer Care e Billing.

My role:Meine Rolle:Il mio contributo: Solution Lead & Team Leader — solution architecture, cross-functional coordination, change management. Project completed on-time with full legacy phase-out.Solution Lead & Team Leader — Lösungsarchitektur, bereichsübergreifende Koordination, Change Management. Projekt pünktlich und vollständig abgeschlossen.Solution Lead & Team Leader — architettura della soluzione, coordinamento cross-funzionale, change management. Progetto completato con successo con phase-out completo del legacy.

SalesforceCPQExperience CloudEnterprise ArchitectureChange Management

Customer Mobile App

localsearch · B2C · 100K+ customers

New B2C Mobile App (iOS & Android) serving a 100K+ customer base. Features: product administration, 3rd-party integrations, contract & billing overview, support area, knowledge base.Neue B2C Mobile App (iOS & Android) für eine Kundenbasis von über 100K. Features: Produktverwaltung, Drittanbieter-Integrationen, Vertrags- & Rechnungsübersicht, Support, Wissensdatenbank.Nuova Mobile App B2C (iOS & Android) per una base clienti di 100K+. Funzionalità: gestione prodotti, integrazioni 3rd-party, overview contratti e fatturazione, supporto, knowledge base.

My role:Meine Rolle:Il mio ruolo: Project Owner & Solution Lead — coordinated internal teams and external providers through design and development phases. Defined the product launch strategy.Project Owner & Solution Lead — Koordination interner Teams und externer Anbieter in Design- und Entwicklungsphasen. Definition der Produkteinführungsstrategie.Project Owner & Solution Lead — coordinamento dei team interni e provider esterni nelle fasi di design e sviluppo. Definizione della strategia di lancio del prodotto.

MobileiOSAndroidB2CProduct ManagementLaunch Strategy

Customer Center

localsearch · B2C · 100K+ customers

Design and implementation of a new customer self-service portal, enabling 100K+ customers to manage products and access support independently.Design und Implementierung eines neuen Self-Service-Kundenportals für über 100K Kunden zur eigenständigen Produktverwaltung und Support-Zugang.Design e implementazione di un nuovo portale clienti self-service per 100K+ clienti, per la gestione autonoma dei prodotti e l'accesso al supporto.

My role:Meine Rolle:Il mio ruolo: Project Owner & Solution Lead — coordinated internal teams and external providers through design and development phases.Project Owner & Solution Lead — Koordination interner Teams und externer Anbieter in Design- und Entwicklungsphasen.Project Owner & Solution Lead — coordinamento dei team interni e provider esterni nelle fasi di design e sviluppo.

B2CSelf-service PortalSolution DesignVendor Management

CReaM — CRM Migration

British Telecom · Multi-country · 4+ years

Multi-country CRM migration from Siebel to Amdocs, including Product Catalog Harmonization and Data Migration. Progressed from Business Analyst to Team Leader across the programme lifecycle.Mehrländer-CRM-Migration von Siebel zu Amdocs inkl. Product Catalog Harmonisierung und Datenmigration. Entwicklung vom Business Analyst zum Team Leader über den Programmlebenszyklus.Migrazione CRM multi-paese da Siebel ad Amdocs, con armonizzazione del Product Catalog e Data Migration. Crescita da Business Analyst a Team Leader nell'arco del programma.

CRM MigrationSiebelAmdocsData MigrationMulti-country

Skills & Tools Kompetenzen & Tools Competenze & Tool

Digital Transformation

IT Strategy & Portfolio

Enterprise Architecture

Business Process Automation

Salesforce (Sales, Service, CPQ, XC)

CRM & Enterprise Apps

Workato / Integration

Agile / Scrum

ITIL v3

Solution Design

Stakeholder Management

Change Management

Certifications Zertifizierungen Certificazioni

2025

Enterprise Automation

Workato · ID: wbytqmovsvxg

2025

Workato Foundations Level 2

Workato · ID: h9zkeiifbjke

2017

Leadership for Innovation

DarkHorse — UdK Berlin

2017

ITIL v3 Foundation

APMG International · ID: 04102556-01-8WKW

2016

SCRUM Fundamentals Certified

SCRUMstudy · ID: 562094

2013

Auditor/Lead Auditor ISO 9001:2008

KHC Know How Certification · ID: 0051/Q097

Languages Sprachen Lingue

Italiano

NativeMutterspracheMadrelingua

English

Deutsch

Let's work togetherArbeiten wir zusammenLavoriamo insieme

Have a digital transformation project in mind? I'd love to hear about it.Haben Sie ein Digitaltransformationsprojekt in Planung? Ich freue mich auf das Gespräch.Hai un progetto di trasformazione digitale in mente? Raccontami.

info@antoniodanna.com +41 79 846 20 68

Zürich, Switzerland

On-site EU · Remote worldwideVor Ort EU · Remote weltweitOn-site EU · Remote worldwide